Austin Realty Group



Posted by Austin Realty Group on 6/29/2021


Your real estate agent will ready your description for listing. But only you know your home the way its next owner will come to know it. Here's how to give your realtor that knowledge. 

Meet Your Buyer Through Your Home Description

Many descriptions have similar text, and could apply to a whole neighborhood. Buyers want an idea of what it's like to live in your home. What's your home's relationship to the neighborhood's best perks? For example: What grocery store is within walking distance? Can the route be enjoyably walked? 

Each home, no matter how modest, has unique traits that will endear it to the right home shopper. Sure, talk up that kitchen renovation or your new AC, if you have them. But personalize the heart of your description: 

  • Does a south-facing window stream glorious sunshine into your home every day? 
  • Does your garden attract butterflies and bees from season to season?  

You get the picture. So paint it. Let that perfect audience respond, "Wow. This sounds perfect for me." 

What Not to Say When Describing Your Home for Sale

Omit basic data from your description (footage, bedrooms, baths). Those facts already appear in the listing fields. Use your word limit to show off your home's personality instead. At the same time, avoid anything that could oversell your home's features. Be charming, yet be real!

Avoid generalizations. If a certain room is unusually spacious, point that out. Overall, though, your footage and listing price speak for themselves. Rather than announcing an "updated" kitchen or bathroom, specify the enhancement. Let your potential buyers quickly grasp the value of the work you've done.

Avoid even the appearance of exclusivity. Sellers' language, by law, must not discourage buyers on account of their of nationality, race or religion, disability, gender or family status. 

Finally, check your description for errors or overused words. Thoughtfulness is the key.

Ready to List, With a Description That Intrigues 

Remember to connect the home to its surrounding benefits. Does the property have a nearby walking and cycling trail? Is it near a wonderful park or farmers' market?

As for the interior, think of the aspects that aren't obvious in your photos. Does the new, granite countertop have ogee edges? Is the floor stone imported from Italy? Specify brand names and materials. Your realtor can tag your photos with features, engaging the visual buyer. 

What's next? Your real estate agent will handle all final edits, ready the listing, and intrigue that perfect buyer!





Posted by Austin Realty Group on 6/22/2021

If you want to sell a house in a buyer's market, it pays to allocate the necessary time and resources to differentiate your home listing from others. Because if you create an informative and engaging home listing, you should have no trouble stirring up interest in your residence, even in a buyer's market.

Now, let's take a look at three tips to help you differentiate your home listing in a buyer's market.

1. Consider the Buyer's Perspective

In a buyer's market, a homebuyer has no shortage of high-quality residences at his or her disposal. As such, you'll want to consider how a buyer may approach your residence and tailor your house listing accordingly.

Think about what led you to purchase your residence in the first place. Then, you can create a home listing that highlights your house's distinct features.

For example, if your home boasts a large, luxurious in-ground swimming pool, you may want to include details about it in your home listing. Or, if your house is located just minutes from many popular attractions, you may want to incorporate this information into your house listing.

2. Be Honest with Buyers

Your goal as a home seller is to craft a house listing that showcases your residence's features. At the same time, you'll want to be honest with buyers to help them make an informed decision about whether to pursue your home.

A detailed home listing that includes accurate information about your house is paramount. Because if your listing is misleading or inaccurate, it may cause problems down the line.

Remember, any problems with a house likely will be identified during a home inspection, a key step in the homebuying process. And if you try to hide these issues, it may slow down or stop a home sale from happening. Conversely, if you are honest with buyers from the beginning, you can make it easy for them to determine whether your residence is the right choice.

3. Consult with a Real Estate Agent

A buyer's market can be tough to navigate, regardless of where you live. Luckily, real estate agents are available to assist sellers in any buyer's market, at any time.

With a real estate agent at your side, you can craft a home listing that hits the mark with the right groups of homebuyers. In fact, a real estate agent will guide you along the home selling journey and help you identify and address any hurdles along the way.

Typically, a real estate agent will learn about your home selling goals. This housing market professional then can help you put together an in-depth home listing that highlights the key features of your house. Perhaps best of all, a real estate agent will share this home listing with dozens of buyers, thereby increasing the likelihood of a quick, profitable home sale.

Ready to list your house in a buyer's market? Use the aforementioned tips, and you can create a top-notch home listing that helps your residence stand out from the competition.





Posted by Austin Realty Group on 6/1/2021

Sellers who are eager to attract serious buyers and maximize the value of their home often utilize home staging as a way to leave a good impression.

Homes that are skillfully staged look better in photos online, creating more leads, showings, and ultimately, offers. Furthermore, prospective buyers want to be able to envision themselves living in a home. Staging makes it easier for them to understand what it would look like and how spacious it will feel once it has been furnished.

Home staging by the numbers

You donít, however, have to take my word for it. The National Association of Realtors (NAR) releases an annual report which collects and analyzes survey data from nearly 2,000 agents regarding their experience with home staging.

In their findings, they note that 62 percent of agents agree that staging a home lessens the time the property is for sale. Furthermore, 77 percent of agents said home staging makes it easier to visualize living in a home that would otherwise be empty.

Which rooms should be staged?

Staging an entire home takes an enormous amount of time and money. One way to simplify the process is to stage a select few rooms. In the NARís study, they asked agents which rooms they typically staged when selling a home. The results:

  • 83% Living Room

  • 76% Kitchen

  • 69% Master Bedroom

  • 66% Dining Room

  • 53% Bathroom

  • 31% Yard Space

  • 25% Childrenís Bedroom

  • 21% Guest Bedroom

From these results, we can ascertain that itís important to stage the main rooms of your home. Lesser used a multi-purpose rooms (like offices and guest rooms) arenít as important to stage.

Can staging your home increase the sale price?

Itís difficult to say with certainty if, and by how much, home staging affects the sale price of a home. However, if staging your home is successful at getting the attention at a greater number of prospective buyers, thereís a good chance youíll be able to go with the highest bidder.

When the NAR asked agents if staging increases the amount buyerís offer on a home, their responses were somewhat mixed.

  • 29% of respondents thought it increases the offer by one to five percent

  • 21% of respondents say it increases the offer by six to ten percent

  • 8% said it increases the offer from between eleven to twenty percent

  • 14% said it had no impact on the dollar value of the home

  • 27% were unsure if it had an impact on the dollar value

In general, it would seem that most agents feel that staging a home not only improves a buyerís opinion of a home, but also increases its sale value. If youíre planning on selling in the near future, staging at least part of your home could be something to consider to give your property a competitive edge.





Posted by Austin Realty Group on 5/11/2021

Want to sell your residence? As a home seller, you'll want to take a cautious approach to the real estate market. That way, you can improve your chances of getting the best price for your residence, regardless of the current housing market's conditions.

Ultimately, there are many reasons why home sellers should err on the side of caution as they prepare to add their houses to the real estate market, including:

1. The housing market constantly fluctuates.

For home sellers, it is important to differentiate between a seller's market and a buyer's market. By doing so, a home seller can assess the current housing market and proceed accordingly.

In a seller's market, there is usually a shortage of high-end houses and an abundance of interested homebuyers. This means home sellers who operate in a seller's market may be more likely to stir up plenty of interest in their houses as soon as these properties become available.

Conversely, a buyer's market typically favors homebuyers, as it features a limited number of homebuyers and a wide range of home sellers. If you're selling your home in a seller's market, you'll likely need to price it competitively to help your residence stand out from the competition.

Allocating the necessary time and resources to analyze the housing market is key. With housing market data in hand, a home seller can determine whether he or she is getting ready to list a house in a buyer's or seller's market.

2. What your home was worth yesterday is unlikely to match what it is worth today.

The price that a home seller initially paid for a residence is unlikely to match what the house is worth today. Thus, a home seller should perform a home appraisal to learn about the present value of his or her residence.

During a home appraisal, a property inspector will assess a house both inside and out. Then, the property inspector will identify any problem areas with a house that could negatively affect the residence's value.

A home appraisal is exceedingly valuable to home sellers. It enables them to understand a house's strengths and weaknesses as well as uncover ways to transform a home's weaknesses into strengths. As a result, a home seller can use a home appraisal as a learning opportunity and find innovative ways to enhance a residence before adding it to the real estate market.

3. Homebuyers are always on the lookout for bargains.

Although a home seller will do everything possible to learn about the housing market, there is always the danger that a homebuyer will submit a "lowball" offer on a house. Conversely, a home seller who errs on the side of caution will be able to differentiate between a legitimate offer and a lowball one time and time again.

Lastly, if you need extra help as you get ready to sell your house, don't hesitate to work with a local real estate agent.

Real estate agents are available in cities and towns nationwide. They can help you get your house ready for the real estate market and ensure you can reap the benefits of a quick, seamless home selling experience.

Become a cautious home seller, and you can move one step closer to maximizing the value of your house.




Categories: Uncategorized  


Posted by Austin Realty Group on 3/30/2021

Hosting an open house is a key milestone for a home seller. If an open house proves to be successful, it may be only a matter of time before a seller receives multiple offers on his or her residence. Comparatively, if a home fails to impress during an open house, a seller may need to consider new ways to stir up interest in his or her residence.

Ultimately, it helps to plan ahead for an open house as much as possible. Lucky for you, we're here to help you get ready for any open house, at any time.

Let's take a look at three tips to help you prepare for an open house.

1. Perform Home Interior Cleaning

A pristine home interior can make a world of difference to potential homebuyers. Thus, you should allocate time and resources to clean your home's interior from top to bottom prior to an open house.

Mop the floors, wipe down ceilings and walls and perform other home interior cleaning to ensure that your house will dazzle as soon as a buyer walks through the front door. That way, you can increase the likelihood that your residence will make a positive first impression on buyers.

2. Enhance Your House's Exterior

Your home's curb appeal may make or break your open house. Because if your home has a messy, cluttered front lawn, your residence is unlikely to impress potential buyers when they see your house for the first time.

When it comes to improving your home's exterior, even minor upgrades can have far-flung effects.

Mowing the front lawn and trimming the hedges can help you show off your house's exterior. And if you need assistance with home exterior improvements, you can always hire a professional home landscaping company to help you out too.

3. Consult with a Real Estate Agent

Preparing for an open house can be challenging, particularly for a seller who is worried about the current state of his or her residence. Fortunately, real estate agents are available who can help you get ready for an open house.

A real estate agent is happy to help you sell your home in any housing market. He or she will schedule an open house at your convenience. And in the weeks and days leading up to an open house, a real estate agent will offer expert tips to help you prepare for this event.

Furthermore, a real estate agent will provide plenty of guidance at each stage of the home selling journey. He or she will help you promote your residence to the right groups of potential buyers and review any offers on your house. Plus, if you ever have questions about selling your home, a real estate agent can instantly respond to these queries.

If you want to achieve the best-possible results during an open house, it generally is a good idea to work with a real estate agent. Contact a local real estate agent today, and you can receive comprehensive support as you navigate the home selling journey.